The Sweetest Experiment in the History of Keas: #TwinkieWatch2013

Upon discovering that no nutritional information or any of the 39 ingredients that make up the Twinkie are listed on the Hostess corporate website, the Keas team has set up “Twinkie Watch2013,” to test and observe the new 45-day shelf life and beyond – how long does it take 39 ingredients to deteriorate? You can join in the journey as we document the process by following the blog posts and @Keas - we’re using the hashtag #TwinkieWatch2013.

Curious what the comeback of the Twinkie means to us? Click here.